About Us

Our Story The Founder Sadok LARIBI, the founder of ARVEA Nature, has always been passionate about creating an international brand with universal values. For him, success and the pursuit of dreams belong to every human being, regardless of gender, race, age, social class, nationality, or beliefs. He challenges all kinds of borders and barriers that can oppress human freedom and hinder their ability to connect and share.

Believing in the same dreams and values remains the only criteria for him to achieve his vision and create a foundation conducive to promoting a universal opportunity. He admits to being motivated by two factors that deeply resonated with him:
        - The importance of the human being.
        - The role of dreams in driving change.

«I strongly believed that behind every failure, there is success, behind every negativity, an alternative, and behind every mistake, a fresh start. It only takes complete self-confidence, belief in one's abilities, and a burning desire to embark on a new adventure.»  Sadok LARIBI.

The founder saw direct selling as a reliable project, not only for its sound financial approach but also for the values it embodies and the power of the dreams it nurtures. To achieve this, he chose to nalign his products with the prevailing global trend at the time—an increasing demand for everything that is healthy, natural, and intimately related to well-being and health.

Argan oil and Aloe Vera were the two natural ingredients carefully selected due to their certified benefits and the interest they sparked among many consumers. Thus, the idea of combining them to create the miraculous recipe for ARVEA Nature products was born.

Through his project, Sadok LARIBI continues to work towards proving that anything is possible and that every individual is capable of improvement. He believes that every success begins with a clear vision. According to him, witnessing people sharing their dreams and determination is always crucial in enlightening their lives and helping them achieve the happiness they aspire to.

«Happiness has never been absolute. Each person chooses where their happiness lies: in money, recognition, prestige, power, influence, and/or love.»  Sadok LARIBI.

In summary, the founder strives to make people realize that they are entitled to the same opportunities for growth, the same power to bring about change, and even a better human condition.


The Rise of ARVEA NATURE: A Global Success Story

Founded in 2013, ARVEA NATURE is much more than a natural cosmetics brand. It is a human and entrepreneurial journey born from a dream: to offer everyone the opportunity to grow, succeed, and contribute to a healthier and fairer world.

Exceptional Growth
 Starting with a catalog of just 12 products, ARVEA now offers more than 200 items across four categories:

      Natural cosmetics
      Makeup
      Fragrances
      Food supplements
All products are formulated with premium ingredients such as argan oil and aloe vera, renowned for their exceptional benefits.

Expanding International Presence
 Today, ARVEA is the leading Tunisian and Arab brand in the direct selling sector and the second-leading African brand in the field. Its innovative distribution model has enabled it to become:
      A market leader in Tunisia, Libya, Burkina Faso, and Algeria
      One of the top three brands in Côte d’Ivoire
      Present in Kuwait, the United Arab Emirates, Oman, Saudi Arabia — and soon in Egypt, Morocco, and Europe
The brand’s ambition is clear: to be present in 50 countries by 2026.

Recognition and Awards
ARVEA’s exceptional product quality and outstanding customer service have earned it multiple accolades. Several flagship products have been awarded Product of the Year, and the brand has received the Best Customer Service Award in the direct selling sector.

These recognitions highlight ARVEA’s continuous commitment to offering authentic products and outstanding support to both customers and its network.

ARVEA Academy: Shaping Tomorrow’s Leaders
 Launched in 2021, ARVEA Academy is a certified training program created in partnership with the MLM Academy. This initiative aims to strengthen team skills and support them on their path to success.

A Human and Inclusive Vision
ARVEA embodies a vision of equal opportunity, offering every individual — regardless of background — the chance to grow and achieve their ambitions within a fair and empowering environment.

Robust Infrastructure
 ARVEA continues to invest in cutting-edge infrastructure to sustain its growth, including:

      A 12,500 m² logistics center : the largest in the direct selling sector in Africa and the Middle East
      Industrial and packaging units
      ISO 9001:2015 certification, a mark of continuous commitment to quality
Joining ARVEA means becoming part of a dynamic community driven by strong values and boundless ambition. It means choosing a brand that places people at the heart of its development and empowers everyone to succeed.

ARVEA NATURE: Where dreams come to life.

Your opinion matters to us!

Feel free to give us your feedback